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From Lisbon to Dubai: Hacken and MasterBlox Mark Four Years of Scaling Web3 Projects Globally

3 min read

By Hacken

Four years is a long time in Web3. Most partnerships don't last four months. Hacken and MasterBlox are the exception.

Since 2022, Hacken and MasterBlox have built a relationship that survived multiple market cycles and an industry reset. Together they've supported 100+ Web3 projects across 20+ countries—pairing security infrastructure with go-to-market execution in a way neither could deliver alone.

Lisbon as the First Stage

Hacken and MasterBlox helped build Poolside, the first Web3 hub in Lisbon. In 2022, both teams arrived with a shared belief that security and growth belong in the same conversation—and turned that belief into concrete action: events, introductions, and deals that neither team could make happen independently.

Hacken's security expertise and MasterBlox's growth capabilities transformed Poolside into a recurring meeting point for founders, investors, and security leaders. Real conversations. Real business. That approach became the template for everything that followed.

Building Pipelines, Not Just Appearances

Rather than chasing conference floor space, Hacken and MasterBlox focused on curated side events designed to put the right people in the same room. The philosophy was simple: a room of fifty right people beats a room of five hundred wrong ones.

CELA VI proved that point. The All Time High event at CELA VI Dubai drew 1,400 requests and welcomed 300+ guests — founders, security experts, and ecosystem builders whose conversations in the room turned into partnerships and deals outside of it. This wasn’t just panels for the sake of panels.

Over four years, each event built on the last. Each region expanded on what the previous one established.

100+ Projects. 20+ Countries.

More than 100 Web3 companies supported across 20+ countries — BNB Chain, NOYA, Astra Protocol, GG3, and others. What started as a European operation evolved into a global one, connecting projects with new markets, capital, and communities.

Each combines Hacken's security work with MasterBlox's growth execution as a single strategy rather than two separate workstreams. Projects that treat security and growth as one conversation consistently outperform the ones that don't.

"Since 2022, Hacken has been one of our most trusted partners, and more importantly, our close friends. They've helped protect over 100 of our clients across 20+ countries, through bull markets, bear markets, and everything in between. Since we started the first Web3 Hub in Lisbon to when we expanded together into the UAE, their consistency never changed. In this industry, long-term relationships are rare. This one is something we're proud of."
— Carlos, CEO, MasterBlox

The UAE Chapter

In 2024, both organizations expanded into the United Arab Emirates, following Web3's shift toward the Gulf. An extension of the same standards, working relationship, and playbook applied to a new geography.

What This Actually Means

Most Web3 partnerships are announced and quietly forgotten within a quarter. What makes Hacken × MasterBlox worth noting isn't the milestone—it's what the milestone represents.

  • Four years of continuous execution through every market condition.
  • A founding relationship that has only deepened with time.
  • A combined client base spanning continents.
  • A working model proving security and growth compound as long-term investments.
"What MasterBlox has built over four years is exactly what we look for in a long-term partner — consistency, real execution, and a genuine commitment to the projects they work with. Security only compounds when the teams around it are stable and trusted. That's what this partnership has been from day one, and it's what we intend to keep building on."
— Yev Broshevan, CEO, Hacken

As the Web3 industry matures and new hubs emerge, Hacken and MasterBlox plan to deepen their collaboration across emerging markets, ecosystem initiatives, and founder support programs. Building on four years of execution, both teams remain committed to helping Web3 projects ship secure products, access global markets, and build resilient, long-term businesses.

About MasterBlox

MasterBlox is a Web3 services company specializing in growth hacking, Anti-FUD, and ecosystem matchmaking for blockchain projects and brands. Since 2022, the team has worked across 200+ projects, built a network of 1,600+ partners, and generated over 200,000 connections across the ecosystem. They also run Bridge, a structured program that helps Web2 companies move into Web3 and Web3 companies access institutional markets. Partners include Chainlink, BNB Chain, MetaMask Institutional, and Tron DAO. Learn more at masterblox.io.


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