Enterprise Marketing Lead

Hacken is expanding its focus on institutional and enterprise clients in digital assets; therefore, we are looking for an Enterprise Marketing Lead who will contribute directly to that shift by strengthening how the company generates demand, positions its offerings, and converts opportunities into long-term revenue

What You’ll Do:

• Design and execute targeted marketing strategies for institutional segments, including banks, asset managers, exchanges, custodians, and infrastructure providers

• Build and scale repeatable pipeline generation channels (account-based marketing, partnerships, industry events, and high-signal content)

• Work closely with sales to convert demand into qualified opportunities and revenue

• Develop clear, consistent messaging for cybersecurity, compliance, and blockchain offerings tailored to CISO, Risk, and Compliance stakeholders

• Ensure alignment between external positioning and actual product and service capabilities

• Continuously refine messaging based on market feedback, client interactions, and sales insights

• Own the funnel from target account engagement through to pipeline creation

• Define, track, and improve key metrics including pipeline contribution, conversion rates, and channel effectiveness

• Improve quality and relevance of inbound and outbound demand

• Establish a structured approach to experimentation and performance improvement across channels

• Optimize conversion, channel efficiency, and return on marketing investment

• Apply automation and AI tools where they improve execution and scalability

• Work in close alignment with Sales, Product, Security, and Compliance teams

• Coordinate Web, Content, and Communications into a unified execution plan

• Ensure consistency across all marketing outputs and touch points

It’s a Match If You Have:

• 4–7+ years of experience in B2B marketing, demand generation, or product marketing

• Proven track record of contributing to pipeline generation and revenue

• Experience in digital assets, blockchain, or closely related markets

• Background in at least one of the following fields: Cybersecurity, Fintech / Regtech or Enterprise SaaS with complex sales cycles

• Experience working with enterprise or institutional clients

• Understanding of multi-stakeholder sales environments and long sales cycles

• Experience with account-based and targeted demand generation approaches

• Ability to translate technical offerings into clear business value

• Strong analytical mindset with experience tracking pipeline, conversion, and ROI

• Structured approach to experimentation and performance optimization

• Clear and concise communication (English C1+)

Nice to Have:

• Experience with compliance frameworks (e.g. DORA, MiCA)

• Exposure to cybersecurity services or risk intelligence products

• Experience operating in regulated or highly competitive markets